In Colombia give or take hype means making propaganda, promote themselves, boast, boast, lifted up, boast. Also it is said colloquially be shampoo. Proclaim itself.
Attention on someone or yourself ( in this case saying " 34 self-promotion; ). Used exclusively for the case in which is flattered, mentioned the virtues and advantages, usually exaggerating, and comes from the ancient custom of advertising a product in public by calling the attention of the people using a drum or a drum.
Swagger, bragging. ( 41 Honduras;
Give yourself the glory. Talking about himself in high esteem.